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[Wiley] Is this really me? Investigating brand personality self©\congruity on consumer behavior in video©\based social media

rpriyanka Post time 2024-5-1 23:28:34 | Show all posts |Read mode
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journal£ºPsychology & Marketing

Authors£ºAugusto Bargoni; Chiara Giachino; Rada Gutuleac; Dalia Streimikiene

Published date£º2024-5-

DOI£º10.1002/mar.21969

PDF link£ºhttps://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21969

Article link£ºhttp://dx.doi.org/10.1002/mar.21969

Article Source£ºWiley¡£


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