[SAGE] When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels

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athayaachira56 Post time 2024-4-29 22:00:48 | Show all posts |Read mode

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journal：Journal of Hospitality & Tourism Research

Authors：Bobbie Rathjens; Aili Wu; Lu Zhang; Wei Wei

Published date：--

DOI：10.1177/10963480231223150

PDF link：http://journals.sagepub.com/doi/pdf/10.1177/10963480231223150

Article link：http://dx.doi.org/10.1177/10963480231223150

Article Source：SAGE Publications。

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[SAGE] When Social Media Influencer Endorsement Backfires: Unpacking Fallout From Explicit Endorsements Across Brand Equity Levels Copy