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[Emerald] Does traffic means sales: evidence from Chinese live streaming commerce market

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elza Post time 2024-4-27 15:55:05 | Show all posts |Read mode
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journal£ºAsia Pacific Journal of Marketing and Logistics

Authors£ºKaimeng Zhang; Zhongxin Ni; Zhouyan Lu

Published date£º2024-4-9

DOI£º10.1108/apjml-12-2022-0993

PDF link£ºhttps://www.emerald.com/insight/ ... -2022-0993/full/xml

Article link£ºhttp://dx.doi.org/10.1108/apjml-12-2022-0993

Article Source£ºEmerald¡£


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