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[Other] [Other]Impact of Beauty Vlogger's Credibility and Popularity on eWOM Sharing Intention: The Mediating Role of Parasocial Interaction

saud123 Post time 2024-4-24 01:42:29 | Show all posts |Read mode
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journal£ºJournal of Promotion Management

Authors£ºParul Manchanda; Nupur Arora; Vaishali Sethi

Published date£º2022-4-3

DOI£º10.1080/10496491.2021.1989542

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/10496491.2021.1989542

Article link£ºhttp://dx.doi.org/10.1080/10496491.2021.1989542

Article Source£ºInforma UK Limited¡£


Remark£º

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Georgee Junior Member
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Georgee Post time 2024-4-24 01:42:30 | Show all posts

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