journal£ºAdvances in Marketing, Customer Relationship Management, and E-Services
Authors£ºSangeethaa S. N.; Jothimani S.
Published date£º2023-4-7
DOI£º10.4018/978-1-6684-8312-1.ch005
PDF link£ºhttps://www.igi-global.com/viewtitle.aspx?TitleId=321446
Article link£ºhttp://dx.doi.org/10.4018/978-1-6684-8312-1.ch005
Article Source£ºIGI Global¡£
Remark£º |