[IGI] [Single chapter]Celebrity Endorsement and Impulsive Buying Intentions in Social Commerce - The Case of Instagram in Indonesia

ÄäÃû  Post time 2024-3-17 22:17:05 |Read mode
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journal£ºResearch Anthology on Social Media Advertising and Building Consumer Relationships

Authors£ºYu-Qian Zhu; Dinna Amelina; David C. Yen

Published date£º2022-5-13

DOI£º10.4018/978-1-6684-6287-4.ch075

PDF link£ºhttps://www.igi-global.com/viewtitle.aspx?TitleId=305402

Article link£ºhttp://dx.doi.org/10.4018/978-1-6684-6287-4.ch075

Article Source£ºIGI Global¡£


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