[Emerald] Brand Purpose and ¡®Woke¡¯ Branding Campaigns

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Tiyah Post time 2022-6-25 07:33:28 | Show all posts |Read mode
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journal£ºNew Perspectives on Critical Marketing and Consumer Society

Authors£ºJulie McColl; Elaine L. Ritch; Jennifer Hamilton

Published date£º2021-3-1

DOI£º10.1108/978-1-83909-554-220211012

Article link£ºhttp://dx.doi.org/10.1108/978-1-83909-554-220211012

Article Source£ºEmerald Publishing Limited¡£


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