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[Taylor&Francis] Gender effects in influencer marketing: an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram

AlishaDeep Post time 2023-9-6 18:02:23 | Show all posts |Read mode
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journal£ºInternational Journal of Advertising

Authors£ºLiselot Hudders; Steffi De Jans

Published date£º2022-1-2

DOI£º10.1080/02650487.2021.1997455

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/02650487.2021.1997455

Article link£ºhttp://dx.doi.org/10.1080/02650487.2021.1997455

Article Source£ºInforma UK Limited¡£


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George Senior Member
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