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[Taylor&Francis] Investigating the Impact of Online Brand Communities on Online Customer Engagement and Brand Loyalty

AhsinKhan Post time 2023-7-25 18:56:54 | Show all posts |Read mode
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journal£ºJournal of Global Marketing

Authors£ºRajeev Gupta; Vikas Kumar; Arun Kumar Kaushik; Devashish Das Gupta; Rahul Sindhwani

Published date£º--

DOI£º10.1080/08911762.2023.2180789

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/08911762.2023.2180789

Article link£ºhttp://dx.doi.org/10.1080/08911762.2023.2180789

Article Source£ºInforma UK Limited¡£


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eccemelo Junior Member
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