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[Taylor&Francis] Consumers¡¯ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?

mariamamr7 Post time 2023-6-13 18:18:51 | Show all posts |Read mode
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journal£ºJournal of Advertising

Authors£ºClaudia Franke; Andrea Groeppel-Klein; Katrin M¨¹ller

Published date£º--

DOI£º10.1080/00913367.2022.2154721

PDF link£ºhttps://www.tandfonline.com/doi/pdf/10.1080/00913367.2022.2154721

Article link£ºhttp://dx.doi.org/10.1080/00913367.2022.2154721

Article Source£ºInforma UK Limited¡£


Remark£º

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George Senior Member
2023-6-13
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George Post time 2023-6-13 18:18:52 | Show all posts

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