Factors Affecting the Attitudes and Behavioral Intentions of Followers toward Advertising Content Embedded within YouTube Influencers' Videos

Post time 2022-9-27 15:29:07

journal：Journal of Promotion Management

Authors：Eunyoung Kim; Yeojin Kim

Published date：2022-11-17

DOI：10.1080/10496491.2022.2060414

Article link：http://dx.doi.org/10.1080/10496491.2022.2060414

Article Source：Informa UK Limited。

Remark：Please give me the download link. thank you

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[Taylor&Francis] Factors Affecting the Attitudes and Behavioral Intentions of Followers toward Advertising Content Embedded within YouTube Influencers' Videos

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