[Taylor&Francis] Assessing the relationship between gamified advertising and in-app purchases: a consumers¡¯ benefits-based perspective

riricca Post time 2022-9-13 12:04:02 | Show all posts |Read mode
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journal£ºInternational Journal of Advertising

Authors£ºRiccardo Rialti; Raffaele Filieri; Lamberto Zollo; Saleh Bazi; Cristiano Ciappei

Published date£º2022-7-4

DOI£º10.1080/02650487.2022.2025735

Article link£ºhttp://dx.doi.org/10.1080/02650487.2022.2025735

Article Source£ºInforma UK Limited¡£


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ling.bai Post time 2022-9-13 12:04:03 | Show all posts

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riricca Post time 2022-9-14 09:53:05 | Show all posts

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