Examining the influence of social media eWOM on consumers’ purchase intentions of commercialised indigenous fruits (IFs) products in FMCGs retailers

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journal：Sustainable Technology and Entrepreneurship

Authors：Brighton Nyagadza; Gideon Mazuruse; Kennedy Simango; Lovemore Chikazhe; Theo Tsokota; Lesley Macheka

Published date：2023-9-

DOI：10.1016/j.stae.2023.100040

PDF link：https://www.sciencedirect.com/sc ... 773032823000044/pdf

Article link：http://dx.doi.org/10.1016/j.stae.2023.100040

Article Source：Elsevier BV。


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